Privacy Policy

Last updated: 19 August 2025

This Privacy Policy describes how Fussi Ltd (“Fussi”, “we”, “us”) collects, uses, and shares information about you when you use our website and related services (collectively, the “Service”). It applies where we act as a data controller under UK GDPR/EU GDPR.

1. What we collect

A. Information you provide

  • Contact details (e.g., name, email) if you contact us or sign up for a newsletter or create an account.

B. Information we collect automatically

  • Usage data: pages viewed, filters used, referring URLs, and click-throughs to retailers (including timestamps and the product link clicked).
  • Technical data: IP address, device and browser type, operating system, and approximate location derived from IP.
  • Cookies and similar technologies for essential functionality, analytics, and affiliate attribution. See our Cookie Policy.

C. Information from third parties

  • Affiliate networks and retailers may send us anonymised or pseudonymised conversion data so we can verify commissions.
  • Analytics providers (e.g., privacy-respecting analytics) provide aggregated insights about how our site is used.

2) How we use your information

  • Operate, maintain, and improve the Service and its features.
  • Provide product filtering and ranking, and surface relevant content.
  • Measure outbound clicks and conversions for affiliate attribution and revenue tracking.
  • Communicate with you in response to enquiries you send us.
  • Monitor, detect, and prevent fraud, abuse, or security incidents.
  • Comply with legal obligations.

3. Legal bases (UK/EU)

  • Consent for non-essential cookies/analytics and for marketing communications.
  • Legitimate interests to run, protect, and improve the Service (e.g., basic analytics signals with minimal privacy impact). We balance these interests against your rights and expectations.
  • Contract when we provide account features you request or deliver a newsletter you signed up for.
  • Legal obligation (e.g., tax and accounting rules).

4. Sharing your information

We share information with:

  • Service providers (hosting, analytics, email delivery, security, and affiliate platforms) under appropriate contracts.
  • Retailers/affiliate networks when you click through, so attribution can occur.
  • Authorities when required by law or to protect rights and safety.

We do not sell your personal information. We may “share” identifiers and usage data for targeted advertising only with your consent, where applicable. You can opt out via your cookie preferences.

5. International transfers

If we transfer personal data outside the UK/EEA, we will use legally appropriate safeguards and take steps to ensure an adequate level of protection.

6. Data retention

We keep personal data only as long as necessary for the purposes set out in this Policy, unless a longer period is required by law.

7. Your rights (UK/EU)

  • Access, rectify, or erase your personal data.
  • Restrict or object to certain processing.
  • Data portability.
  • Withdraw consent at any time (this does not affect processing before withdrawal).
  • Complain to your local supervisory authority. In the UK, this is the ICO.

8. Cookies

We use cookies and similar technologies. For details on types, uses, and how to manage your preferences, see our Cookie Policy. You can change your preferences at any time through our cookie banner or your browser settings.

9. Security

We use reasonable technical and organisational measures to protect personal data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Changes to this Policy

We may update this Policy to reflect changes to our practices or for legal reasons. We will post the updated version with a new “Last updated” date and, where appropriate, provide additional notice.

11. Contact us

For questions or to exercise your rights, contact our privacy team at privacy@getfussi.com.

This page is provided for general informational purposes and does not constitute legal advice.